On its face, the Marvel putting its faith in the high image quality of IMAX looks like a huge win for movie nerds. But, like the other Marvel films, Infinity War will be converted post-production to 3D, a technology that many purists argue is distracting and detracts from the beauty of IMAX images. But that is the reality of movies nowadays, especially summer blockbusters like the Avengers movies. It’s all 3D, all the time.

Age of Ultron, the second Avengers movie, released last week, was not shot with IMAX cameras. Like many other Marvel films, it was later converted to be shown in IMAX theaters. Star Wars: Episode VII—The Force Awakens, which comes out in December, was partially shot with IMAX cameras. Like Nolan, director J.J. Abrams is a bit of a film purist, and he shot the movie on film, instead of in digital.

Digital vs. film aside, it’s a good thing for filmmaking that the Russos will shoot Infinity War on IMAX cameras, and speaks to the growing proliferation of the once-sparse technology. More IMAX is a good thing, whether it’s digital IMAX or film IMAX.

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.