Already live in the US, the service is part of MasterCard’s increasing emphasis on digital payments, which includes a partnership with Apple Pay and the recent launch of MasterPass, the company’s digital wallet.

The jump into P2P is meant to keep MasterCard relevant as credit-card usage tanks (particularly among millennials) and as the payments arena gets more crowded.

The shift also feeds into MasterCard CEO Ajay Banga’s long-standing obsession over killing cash (a payments method which he says is associated with black market economies and crime) and pushing more people toward electronic payments (preferably processed by MasterCard).

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