While the move may be surprising, it does fit into a larger trend for European fashion’s big cruise shows. Unlike fall and spring shows in Paris, Milan, and London, cruise collections have no set location. Brands have taken the opportunity to show anywhere they like, and locations get more exotic with each passing season.

Chanel held a show in Dubai last year, and Dior set its runway in Pierre Cardin’s crazy “Bubble Palace” in Cannes. This year, Louis Vuitton will head to Rio de Janeiro, and Chanel to Cuba.

They’ll undoubtedly be elaborate productions, but as for the actual buildings where these shows will happen, none can touch Westminster Abbey. The location along the Thames River was originally home to a small Benedictine monastery founded around 960 A.D. When King Edward started building his palace nearby, he also began enlarging the abbey. Then, in the 13th century, King Henry III began to rebuild it in the Gothic style, making it a structure fit for royal coronations. Westminster Abbey’s growth continued for centuries, turning it into the iconic work of art and architecture that it is today.

“Taken as a whole, the tombs and memorials comprise the most significant single collection of monumental sculpture anywhere in the United Kingdom,” the abbey’s official site says.

Short of showing in St. Peter’s Basilica or the Taj Mahal, it will be a tough location for other fashion labels to top.

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