Rousteing also reinterpreted a few of Nike’s existing sneaker styles: the Mercurial, Magista, Hypervenom, and Roshe Tiempo. The Magista and the Mercurial, two of Nike’s soccer boots, both have Nike’s well-known Flyknit upper, but for the first time the high-tech woven material is adorned with embroidered patterns.

NikeLab x Olivier Rousteing sneakers
Clockwise from top left: The NikeLab x Olivier Rousteing Magista, Hypervenom, Roshe, and Mercurial.
Image: Nike

Nike has also done collaborations with the fashion designers Riccardo Tisci and Chitose Abe of Japanese label Sacai. But this line is almost guaranteed to take over social media once it drops. Rousteing boasts a wide range of celebrity and model friends who routinely tout him and his work on their social accounts. It’s been effective. When Rousteing and Balmain recently collaborated with H&M on a line, people literally fought to get their hands on it when it hit store shelves.

Rousteing is already busy promoting the line on his Instagram account, which now boasts more than 3 million followers, after breaking the 1 million mark just last year. He posted a series of images mostly featuring himself, but also one including the Portuguese football star Cristiano Ronaldo.

If history is any indication, expect to see some golden swooshes in your Instagram feed in the weeks ahead.

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