If most of us, myself included, were completely honest about our balance between consumption and creation, we’d see that it’s pretty out of whack. We consume far more than we create, when it should be the opposite. Every day our consumption diet includes some combination of articles, emails, social media updates, podcasts, online shopping and Netflix $NFLX, YouTube, and Hulu.
Because my next book is all about creative habits, and I’m starting to do the research for it, I’ve been thinking quite a bit about my own consumption habits and my areas of weakness. One of those areas of weakness is inflow. We may not realize it, but managing our inflow is one of the best opportunities to design our environments for optimal performance and creativity.
Excessive consumption and inflow inhibit creativity, negatively impacts our ability to do deep work and reduces our cumulative output. So let’s look at how and why this happens.
On average, we’re making over 300 decisions a day. A few days ago I downloaded the dating app Bumble. After a few hours of playing with the app, I realized that every swipe was a decision. That was just the beginning of the decision fatigue that results from excessive consumption. And that made me think about all the other decisions that are made through our consumption habits.
This is in addition to the other 300 decisions we’re making each day. The same willpower that could have been directed toward creation gets completely depleted by our consumption habits if we’re not careful about them.
If you’ve ever sat in a Starbucks $SBUX and watched a group of teenagers, you’ll see the definition of short attention spans. They’ll spend over an hour attempting to take the perfect selfie. This is between multiple status updates and check-ins to whatever social network they’re addicted to.
But where this becomes really apparent is in Cal Newport’s research around the concept of Deep Work. According to Newport, a professor of computer science at Georgetown University, if your attention is constantly shifting to stimuli that are novel, when it comes time to do deep work, your ability to do deep work is going to suffer. It’s the cognitive equivalent to being an athlete who smokes.
“People need to stop thinking about one task in order to fully transition their attention and perform well on another,” writes Sophie Leroy, a professor at the University of Washington Bothell’s School of Business, in a 2009 paper on the challenges of multitasking. “Yet results indicate it is difficult for people to transition their attention away from an unfinished task and their subsequent task performance suffers.”
Just imagine how much harder it is to sustain attention for something like reading a book when you’ve spent your whole day jumping from one website to another, scrolling through articles and not doing much actual reading.
Every email, notification, and “like” you get on a post releases a shot of dopamine in your brain, thereby making the products and services that we use on a daily basis addictive as hell. The sense of fulfillment and satisfaction derived from this doesn’t last very long. As a result, we crave these dopamine hits all day long. But what’s more disturbing is what it’s doing to our mental health.
Ethnographer and leadership expert Simon Sinek’s research predicts that in young people, we’re going to see a much greater likelihood of depression, social anxiety, and the inability to communicative effectively because their faces are buried in screens getting their dopamine fix from the moment they wake up until the moment they go to sleep.
According to Kelly McGonigal’s work and her book The Upside of Stress, people who use social media excessively experience a decreased sense of satisfaction with their lives.
No matter what you accomplish, achieve or do, somebody is always up to something far more epic than you are if you live your life through the lens of your Facebook news feed.
As I’ve said before, you should treat the information you consume like the food you eat. And if you over-ate the way you over-consume, you wouldn’t be alive very long.
There are some really basic ways that anybody can reduce their inflow that won’t be disruptive to their lives or their work.
When you limit the inflow, you increase the energy that can be directed towards your outflow. You create more than you consume.
