Lira is apparently as good with his thumbs as he is with his feet. He beat the world’s best Fifa gamer, Abdulaziz Alshehri, 6-1 when the two met at a gala dinner in Zurich in January. Appropriately enough, it was the very dinner where Lira was handed the Puskas award.

E-sports generates hundreds of millions of dollars in revenue every year, but the emphasis to date has been on team strategy games like Starcraft. The sports world, particularly soccer, has made moves recently to stoke interest in the virtual versions of their games. Mega-clubs like Manchester City have even been assembling their own e-sports squads in hopes of reaching younger fans who are as enthralled by action on a screen as on the pitch.

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