With Ghesquière—first at Balenciaga, and then at Louis Vuitton—Ramsay-Levi designed clothes that might be characterized as tougher and edgier than Chloé’s filmy dresses, leather sandals, and shaggy sweater-coats. Geoffroy de la Bourdonnaye, Chloé’s chief executive, sounds confident that the new creative director will be able to translate the label’s sartorial codes for a free-spirited woman:

“When we make this kind of a choice, we don’t look at what someone has done, but what they’ve learned and who they are,” he told The New York Times.

“I am very proud to join a house founded by a woman to dress women,” said Ramsay-Levi in a statement. “I want to create fashion that enhances the personality of the woman who wears it, fashion that creates a character and an attitude, without ever imposing a ‘look.’”

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