Adidas has spent a lot of time over the last year and a half going back and forth about what it wants to do with all its Yeezy sneakers. Though the rapper’s tendency to occasionally drop off-color remarks like “slavery was a choice” was long a PR headache, it was his 2022 full heel turn — wearing a “white lives matter” shirt a fashion shows, publicly harassing his ex-wife, terrorizing fashion editor Gabriella Karefa-Johnson, forcing Adidas executives to watch porn with him — that finally forced the company to part ways with him. Reputation-wise, the move made perfect sense. Business-wise was another story.