In many African markets outside South Africa, the music business has an abundance of talent and thousands of independent labels and artist managers, but not the formal distribution and legal infrastructure, which underpins the $50 billion global industry across recording music, publishing, TV/film and live performances.

Universal, Sony Music and more recently Warner Music Group are each looking to build organically as well as strategic partnerships alongside their respective A&R  efforts to establish a more formal music business imprint that plugs local music industries more seamlessly into the global ecosystem.

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