Target $TGT is aiming to keep up with the competition. The retail giant said Wednesday that, starting next month, it will launch Target Circle 360, a new paid membership.
Target 360 Circle is a paid loyalty program that will launch on April 7
Target $TGT is aiming to keep up with the competition. The retail giant said Wednesday that, starting next month, it will launch Target Circle 360, a new paid membership.
Target Circle 360, which the company announced the day its stock almost hit a 52-week high on strong profits, is one of three membership options the Minnesota-based retailer is offering.
Let’s take a look at how Target’s new paid membership compares to competing ones offered by Amazon $AMZN and Walmart $WMT.
The Target Circle 360 club will include a number of new perks, some of which the retailer outlined during its investors meeting Tuesday in New York:
The company’s first option, Target Circle, will also launch April 7 and will be available to all customers. It’s free to sign up, gives shoppers automatic deals at checkout and lets members continue earning Target Circle Rewards points. Since its launch in 2019, Target Circle has garnered 100 million members, the company said.
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