
Apple CEO Tim Cook’s apology yesterday to Chinese consumers for the company’s warranty and repair services is the latest example of how different he is from Steve Jobs. The late Apple CEO, for all his brilliance, was not prone to saying he was sorry and was indifferent toward investors. In contrast, when hedge fund manager David Einhorn of Greenlight Capital pressed Apple earlier this year to return more of the company’s $137 billion cash pile to shareholders, Apple actually acknowledged his existence. Of course, Apple’s stock had also fallen by 40% since September, putting pressure on Cook in a way that Jobs never faced.






















