
Pinterest is a place where people go for hairstyle inspiration, an attractive cookie recipe, or to plan their wedding to a terrifyingly meticulous degree. It’s not really a social network per se—you don’t follow your friends or brands—it’s more of a “discovery engine,” as Pinterest likes to say, or the internet’s scrapbook, like everyone else does. So it’s also not necessarily where you think you’d find influencers, whose entire schtick is personal branding and building a loyal audience.






















