Rachel Feltman

The founder of online lingerie store True&Co thinks she has women all figured out, and thanks to the reams of data the site has collected, she just might be right. Today, the retailer—which until now only sold a handful of bras of its own creation, alongside more mainstream brands—announces a new bra sizing system and lingerie line based on the analysis of hundreds of thousands of women’s body types and preferences.

As a new parent, it’s easy to quickly get overwhelmed by the endless cycles of feeding, bathing, clothing, nostril wiping, and so on. Surely there must be a way for technology to make it easier, right?

The coexistence between trees and fungi is supposed to be very peaceful. Fungi grow on the roots of a plant, providing nitrogen to it in exchange for carbon, in a nearly perfect symbiotic exchange. Each individual fungus, traditional wisdom holds, works in tune with the root it grows in tandem with. But a new study presents a different model: The supposed buddies are actually acting like buyers and sellers in a capitalist market.

Some foods are quite obviously filled with artificial color. (Good luck finding a fruit that looks anything like Fruit Loops.) But according to research (paywall) headed by Laura Stevens, a research technician in nutrition at Purdue University, the American diet is practically overflowing with dyes.

Ugh, jet lag. Just when you’re dropped in an unfamiliar place—sometimes with important business—you feel groggy and useless. And there’s no definitive cure, or even a single great treatment. But you can mitigate the effects. Here are some tips:

To date, fitness trackers such as the Fitbit and Jawbone have been little more than souped-up pedometers, with a growing list of body-monitoring functions, measuring posture, heart rate, and so on. But the fitness tracker of the future could be far more highly functioning: a data-driven, super-smart remote control to every device in your smart home.

The World Cup is just weeks away, and nothing seems to be ready. But at last one group in Brazil may be prepared: the nation’s cab drivers.

iMessage, Apple’s free text messaging service for iPhone users, is great—especially for those still stuck on cellphone plans with limited texting, who can use it to communicate for free. But it’s posing a problem for customers who try to switch from iPhones to Android devices.

Electronics giant Samsung recently announced a foray into big pharma. The South Korean company is set to invest over $2 billion into biopharmaceuticals—drugs developed from biological sources (e.g. vaccines or gene therapies) as opposed to traditional chemical cocktails—with a focus on creating cheaper versions of existing therapies.

In early May, news started spreading about a new Apple product: Earbuds that could monitor heart rate and blood pressure. While that turned out to be a rumor, apparently started by a non-Apple employee, there’s a simple reason for why most of the internet believed it: Smart earbuds are almost certainly going to happen.

Internet and technology experts see voice recognition as the next big thing for “smart,” internet-connected devices, according to a report released today by Pew Research Center. A survey of more than 1,600 people identified as technology builders and analysts found that most expected voice recognition and speech synthesis to be the computer interface of the near-future.

When you’re suffering from a minor bug, you might feel rather inundated with conflicting advice. Do you feed it or starve it? Sleep all day or run until you break a fever-killing sweat? We’ve cut through the nonsense and found some evidence-based tips for getting rid of the sniffles. Whether it’s the height of flu season or you’re stuck with a lingering summer cold, here are our tips for getting healthy faster:

You don’t have to start exercising young to give yourself a longer life. A soon-to-be-published study led by David Matelot, a PhD candidate in cardiological health at ENS Rennes, examined the heart health of 40 healthy men between the ages of 55 and 70 who had no particular risk factors for cardiovascular disease. Matelot and his colleagues (who presented their work at the 2014 EuroPRevent congress) divided the men up based on whether and when they had taken over two hours a week of “endurance training,” or intense exercise.

Pain may be unpleasant, but it’s also important. It keeps us from continuing to do things that damage our bodies. In fact, people who are born without normal pain sensitivity often harm themselves unwittingly.

A new company is trying to invent the safest, most sophisticated electronic cigarette on the market. But unless you’re trying to quit smoking, the firm’s founder says the product isn’t for you: It’s intended to be a new kind of inhaler that delivers a precise, physician-approved dose of nicotine to help smokers break their tobacco habit.

We may not understand the full impact that wearable computers—fitness trackers like the Fitbit, and augmented-reality devices like Google Glass, for example—have on our privacy. In fact, one of the first computer scientists to work on wearable tech says we should be more wary.

The most popular LinkedIn feature has little to do with actual networking or job hunting, according to the latest research by consultant Wayne Breitbarth, who advises companies on using LinkedIn. For the second year in a row, a majority of users he surveyed picked “Who’s Viewed Your Profile” as the site’s number one feature, Forbes reports.

The pharmaceutical company Merck wants to make sure you get your recommended vaccinations on time, and not just for your own good. The company’s partnership with Practice Fusion, the largest online platform for electronic medical record management in the US, will provide physicians with reminders when their patients are due for a vaccination by the Centers for Disease Control’s standards. It’s a smart move by Merck, given that some of the company’s only growth is in vaccines.

The US is one of only eight countries to see an increase in childbirth-related deaths since 2003, according to a study by the Institute for Health Metrics and Evaluation (IHME) at the University of Washington. While maternal mortality has dropped by 3.1% in developed countries (and 1.3% globally) since 1990, it increased by 1.7% in the US during the same time period.

Bacteria are evolving into drug-resistant superbugs, and the number of effective antibiotics continues to dwindle. Yesterday, the World Health Organization announced that the issue of antibiotic resistance “is so serious that it threatens the achievements of modern medicine,” and predicted a “post-antibiotic era—in which common infections and minor injuries can kill.”

Dating site HowAboutWe has been beefing up as of late: In January, the company launched a suite of sites dedicated to blogging on sex, dating, and couples (collectively called HowAboutMedia). Today, the media network ventures down another avenue, with a free messaging app for the monogamous.

When US shoppers buy organic, they’re usually confused about what they’re getting. A new survey (pdf) by the Consumer Reports National Research Center finds that 84% of US adults sometimes buy organic-labeled food (and 45% buy it once a month or more.) But the majority of survey respondents were unclear on what these labels actually mean.

The most exciting thing about Google’s Project Ara, a modular phone that customers can build and rebuild to their own specifications indefinitely, isn’t that it’s so customizable. What’s really crazy about Ara is that it looks like a clunky toy when compared to smartphones currently on the market—and my bet? People will devour it regardless.

Thanks to Sickweather, you can get a notification every time you enter the same airspace as a kid who might sneeze on you.