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As the forces of globalization bring our world closer together, the need to travel quickly and conveniently around the world is even more essential for business executives.
Airlines are outbidding each other to attract this lucrative customer with innovative designs that add luxury amenities to planes, celebrity chefs who create inflight meals, and by offering entire planes that carry only business-class travelers.
Business mogul and rapper Jay Z was an early investor in the trend of consumer-accessible luxury flying when he backed JetSmarter, an Uber-like service for private jets.
Major commercial airlines are also investing in private flight for their customers. In October, JetBlue took a stake in JetSuite and Delta Air Lines is allowing really frequent flyers to use its private-jet fleet. Whether there is enough demand for spending tens of thousands of dollars on a private jet service remains to be seen.
—Molly Rubin
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