This kind of aesthetically-motivated travel is clearly appealing to some travelers, but can be pretty annoying to locals. As Feargus O’Sullivan wrote in CityLab this week, Paris’s Rue Crémieux—which, for better or worse, is perfect for the gram—has been ruined for residents by people posing on its cobblestones in front of its colorful houses.

The rise of the professional photoshoot on vacation is a logical extension of the influencer economy. No self-respecting influencer goes on vacation without getting a considerable amount of #content out of it. This often means spending hours framing shots, waiting for other tourists to move out of the way, and doing ridiculous and impractical things like yoga on the Brooklyn Bridge at sunset (aka during rush hour).

That, one can assume, has upped the ante on normal travelers, the ones who perhaps don’t have millions of followers and lucrative brand deals, but would still like to capture the moment they kissed their boyfriend at the Eiffel Tower (or, at least, the fourth or fifth kiss, during which both parties looked cute).

Wanting to document your well-earned vacation is nothing new, of course. Still, it’s telling that in the era of smartphones and “pics or it didn’t happen,” actually being somewhere doesn’t feel real to some without the Instagram photos to prove it.

One of the hundreds of gushing reviews of an Airbnb experience in LA described the tour as a “delightful way to capture iconic memories.” Another went a step further: “This was the highlight of my trip.”

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