Weight Watchers goes bankrupt even as it tries to ride the Ozempic boom

The company has filed for bankruptcy as GLP-1 drugs like Ozempic dominate the weight loss business

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WeightWatchers (WW+12.06%) announced Tuesday that it is filing for bankruptcy in an attempt to crawl out of more than $1 billion in debt. The move comes as the company refocuses on prescribing weight loss GLP-1 drugs like Ozempic.

The once-iconic weight loss company, controlled by parent company WW International Inc, said it plans to emerge from bankruptcy within 45 days and will continue operating, according to NPR.

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The company announced its shift to prescribing weight loss drugs in 2023, but has struggled to compete in a competitive market. It also lost its most prominent spokesperson, Oprah Winfrey, in 2024, who left the board after announcing that she was on a weight-loss medication.

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Shares of the 62-year-old company reached a peak of just over $100 in 2018, but have since plummeted and have been worth less than a dollar since early February. They sank even more on Wednesday following the bankruptcy announcement, down more than 45% as of 11 a.m Eastern and sitting at $0.43 a share.

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Tara Comonte, the interim CEO who took over last fall after CEO Sima Sistani resigned, said in a statement Tuesday: “As the conversation around weight shifts toward long-term health, our commitment to delivering the most trusted, science-backed, and holistic solutions — grounded in community support and lasting results — has never been stronger, or more important.”

The announcement comes after Weight Watchers reported a 10% decline in first-quarter revenue, according to NPR. The company is, however, making progress with its clinical subscription revenue, seeing a 57% increase year-over-year to $29.5 million.