Kjellberg’s fans left negative comments and down-voted videos on T-Series’s channel. In another video from Oct. 21, Kjellberg said he “genuinely” doesn’t really care about his rival’s gains but worries that YouTubers will be influenced by businesses and creators will compromise on authenticity if large corporations start winning.

In a last ditch-effort, American vlogger Jamie Donaldson, aka “Mr. Beast,” said “PewDiePie” 100,000 times on a 12-hour livestream. The superfan, who has 10 million followers of his own, has also bought billboards in his hometown, done local radio shows, put up flyers, bought banners ads and TV ads, and more, to campaign for PewDiePie to maintain his lead.

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