Netflix's big third quarter isn't stopping it from raising prices in the US, UK, and France

The streaming giant upped its free cash flow forecast on savings from halted productions

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Netflix with small figures in front of the logo
Netflix charges forward with its Ad-supported plans
Image: Dado Ruvic (Reuters)

Netflix’s third-quarter results steamrolled over Wall Street’s forecasts, with its earnings of $3.73 per share beating analysts’ average projection of $3.49 a share. Despite the good numbers, Netflix is still increasing prices for several plans in the US, UK, and France.

Basic and premium plans in the US will be bumped up to $11.99 (from $9.99) and $22.99 (from $19.99) respectively in the US. Standard and ads-supported plans will remain the same price at $15.99 and $6.99.

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In the UK, the basic and premium plans will cost £7.99 and £17.99, respectively, while customers in France will see the basic plan move up to €10.99 and the premium plan to €19.99.

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As it suggested after its second quarter, Netflix does not expect the new ads-supported plan to be “material” to the business in 2023, but as a jab to its longstanding feud with cinemas and film festivals, the streamer quipped in its letter to shareholders, “it’s much less than the average price of a single movie ticket.”

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Unsurprising savings amid the strikes

Actors picketing Hollywood studios in Los Angeles
SAG-AFTRA strikes near 100 days
Photo: MARIO ANZUONI (Reuters)
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Netflix revised up its free cash flow forecast for the full year to $6.5 billion, versus a prior forecast of $5 billion. It also announced a $10 million share buyback program for its common stock. Halted productions have contributed largely to this cashflow, with the Writers Guild of America (WGA) and SAG-AFTRA strikes ultimately saving the company $1 billion in cash it otherwise would have spent on content.

While a landmark deal has been reached with the WGA, SAG actors are still striking. The streamer said it’s “committed to resolving the remaining issues as quickly as possible.”

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Netflix earnings for the quarter ending September 2023, by the digits:

$8.54 billion: Netflix’s revenue, as expected by analysts

8.76 million: Number of additions to the global subscriber base, higher than the expected 5.49 million

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$6.5 billion: Free cash flow estimate for 2023, revised up from its earlier $5 billion estimate

$1 billion: Lower-than-planned cash spend on content

70%: Growth in ads-supported plan membership from the 12 ads countries with...

30%: Of the total new subscribers signed up to the ad plan during the quarter

96 days and counting: How long SAG actors have been on strike