Manafort, with his rumpled, ill-fitting suits, is not exactly a walking advertisement for the stores where he spent hundreds of thousands to get his look. So it begs the question, how could he have spent that much money and still look the way he does?

The ostrich jacket.
The ostrich jacket.
Image: Courtesy of Special Counsel's Office.

It’s about conspicuous consumption, not clothes

The phrase “conspicuous consumption” was coined by Thorstein Veblen in 1899, and it posited that the wealthy buy expensive goods to flaunt economic power and class. The hefty price tags of Manafort’s clothes may have been a way to display his social status, more than his love of avant garde fashion. This is a tendency many wealthy people have in common, but a new study suggests that American political conservatives are more likely than average to assert their social status with luxury goods.

Peer pressure may have also played a role. Riding in ultra-rich circles, many of those Manafort encountered probably shopped in similarly high-end stores. The political consultant’s style reportedly become more flamboyant under the influence of Lebanese arms dealer Abdul Rahman el-Assir. And Manafort is said to have exerted some sartorial peer pressure himself, encouraging former Ukrainian president Viktor Yakunovych (a major character in the trial) to don bespoke suits to help improve his image. 

Washington DC isn’t the place to rock your most avant-garde looks

An ostrich bomber jacket isn’t the best way to fit in with the bland uniform of DC’s political elite. And an exquisitely tailored suit probably isn’t the most practical for rigors of the campaign trail—which is why politicians are notorious for wearing suits that look like they were slept in. And of course, python leather doesn’t exactly scream “man of the people” to struggling coal miners and small businesses, either.

It’s worth noting that most of Manafort’s extreme fashion spending happened before he got the job running Trump’s campaign in March 2016, and became widely visible to the American public. Maybe he toned down his fashion for interviews on Fox News, and kept his most outré pieces in the closet?

Snake skin is always in.
Snake skin is always in.
Image: Courtesy of Special Counsel's Office

Expensive clothes today don’t always look expensive

Luxury isn’t what it used to be. With Balenciaga taking cues from Crocsugly fashion having a moment, and weirdness often trumping craftsmanship, perhaps Manafort’s version of high-end style shouldn’t surprise us.

Then again, maybe Manafort suffered from a modern-day version of The Emperor’s New Clothes. Money talks, and stores aren’t likely to turn down a five-figure sale. They’re even less likely to tell a customer that he looks awful.

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