The problem mostly began in the 1980s, the decade that birthed the modern Hollywood blockbuster and with them, never-ending film franchises. Notorious examples include Rambo: First Blood Part II (not quite first blood, nor second blood), Breakin’ 2: Electric Boogaloo (one of the all-time greats), and Teen Wolf Too.

The 1990s weren’t much better. The decade brought us such gems as Speed 2: Cruise Control (it took place on a cruise ship), Air Bud: Golden Receiver, and Highlander II: The Quickening.

More recently, we’ve had to deal with sequels called Underworld: Rise of the Lycans and Alvin and the Chipmunks: The Squeakquel.

“The Seed Bearer” doesn’t sound so bad now, does it?

It’s possible that these Avatar titles are just placeholders, while some are speculating they could be titles for accompanying graphic novels—not actual movies. If they are real, though, they may not necessarily stick around. The film franchise quietly got rid of the papyrus font in its logo due to near-universal backlash (including a popular Saturday Night Live skit mocking the use of the stock font), so perhaps it’ll do the same for these wacky titles.

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.