Lyst today released a trend report on 2019 festival fashion, using its vast trove of data to predict the trends that would have the most influence this season. It notes a “surge in traffic and a 2250% increase in page views since mid-March” for janties. “Shoppers from all over the world are actively searching for Janties right now, so don’t be surprised if you see this wacky trend take over Coachella,” the report says.

PARIS, FRANCE - FEBRUARY 28: A model walks the runway during the Y/Project show as part of the Paris Fashion Week Womenswear Fall/Winter 2019/2020 on February 28, 2019 in Paris, France. (Photo by Yanshan Zhang/Getty Images)
On the runway.
Image: Yanshan Zhang/Getty Images

It’s worth noting that this astronomical growth in page views is likely based off a very small initial number of people looking for janties before they went viral, making it easier for the increase to look large. Still, Lyst says its data is based on the searching, browsing, and buying behavior of more than 5 million online shoppers each month. The company analyzed “various spikes in search over the past three months” and also considers “research for emerging micro trends and ongoing shifts in the culture of fashion and consumerism over the last 3 years.”

The shorts weren’t the only trend to stand out. Lyst also predicts lots of sporty, “ugly” sandals, continuing fashion’s obsession with items that upend notions of good taste, and the continued rise of cycling shorts.

Shiny sequined pieces are finding an audience too, among women and men. Searches for sequined bikinis were up notably, while shimmery men’s jackets are seeing a bump as well.

Not least of all are plenty of neon and tie dye. The latter is having a moment in fashion’s spotlight—Lyst says since the start of January, searches for tie dye have risen 88%—and it fits perfectly with festival fashion’s hippie leanings.

Tie dye is back.
Tie dye is back.
Image: Reuters/Mario Anzuoni

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