As noted by Jezebel, organizational differences between ModCloth and Walmart could also be problematic. The former has been praised for making fashion accessible for women of all sizes, the latter criticized for its tone-deaf approach to sizing. ModCloth founder Susan Gregg Koger wrote a blog post about the company’s support of the International Women’s Day strike and gender equality; Walmart has been sued for gender discrimination and accused of worker abuse and insufficient pay. At an even more basic level, ModCloth is an online operation (despite a few brick-and-mortar locations), a space where Walmart is still playing catch-up.

Quartz has reached out to ModCloth, Jet, and Walmart for comment and will update with any responses.

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