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AI news roundup: Microsoft goes back to the Super Bowl, Google's chatbot gets a new name

AI news roundup: Microsoft goes back to the Super Bowl, Google's chatbot gets a new name

Plus, Arm stock soars and Huawei prioritizes manufacturing AI chips

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Image for article titled AI news roundup: Microsoft goes back to the Super Bowl, Google's chatbot gets a new name
Graphic: Images: Brendan McDermid, Hannah McKay, Quartz, Arnd Wiegmann


Arm stock soared after its earnings showed how AI is changing smartphones. Google’s chatbot Bard got a new name. Microsoft’s Super Bowl ad on Sunday — its first in years — will be all about AI. And China’s biggest smartphone maker is prioritizing AI instead.

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Check out the slideshow above for those and more highlights from another busy week in AI news.

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 A screen displays the logo of Softbank's Arm, chip design firm, during the company’s initial public offering (IPO) at Nasdaq Market site in New York, U.S., September 14, 2023.
It’s a good time to be in the chips business amid the AI interest.
Photo: Brendan McDermid (Reuters)

Arm, a UK-based chip designer whose technology can be found in smartphones and PCs, says AI demand is fueling revenue. “We are also seeing strong momentum and tailwinds from all things AI,” said Rene Haas, Arm CEO, on a conference call with analysts and investors on Wednesday, Feb.7.

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The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019.
Photo: Hannah McKay (Reuters)

Google is coming for OpenAI. It announced it’s renaming Bard to Gemini to reflect its latest, most advanced AI model of that name. 

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Screenshot of Microsoft AI copilot user interface.
Ask the AI chatbot anything.
Screenshot: Quartz

Microsoft hasn’t had an ad in the Super Bowl since 2020. But this Sunday (Feb. 11), the company is buying a spot in front of the masses watching American football — with an ad for its AI assistant, Copilot. Expect to see other companies trotting out their AI products on the TV screen. 

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The logo of U.S. software company Palantir Technologies is seen in Davos, Switzerland Januar 22, 2020.
AI demand is boosting Palantir’s revenue.
Photo: Arnd Wiegmann (Reuters)

In the last three months of Dec. 2023, Palantir, a data management software company, which caters to military and intelligence agencies as well as global corporations, generated revenue of $608 million, up 9% from the same period last year. The company had hit another record profit in the fourth quarter, the most profitable in the company’s two-decade history. 

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A saleswoman uses a phone at a Huawei shop in Beijing, China December 12, 2018.
Photo: Jason Lee (Reuters)

Huawei, one of the biggest phone makers in the world, is reportedly prioritizing manufacturing AI chips, and slowing down production for the chips needed to power the latest Mate 60 phones, people familiar with the matter told Reuters. 

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A Wall Street road sign is pictured in front of an entrance to the New York Stock Exchange in the financial district of New York September 19, 2008. Sweeping government measures to rescue the financial system and restore confidence in shaky markets spurred a huge relief rally in U.S. stocks on Friday, ending a week that saw the most dramatic reshaping of the financial landscape since the Great Depression.
Financial services companies will be disproportionally affected by AI.
Photo: Lucas Jackson (Reuters)

Automation isn’t new—it’s been happening since the Industrial Revolution. But the latest version, generative AI, will probably impact highly skilled, professional work the most. 

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A farmer drives his tractor to sow wheat in his field in Havrincourt, France, October 26, 2022.
High-tech farms use AI for precision agriculture.
Photo: Pascal Rossignol (Reuters)

Critics have been raising concerns about the energy consumption of the generative AI models that fuel chatbots like ChatGPT and Bard. But we’ve been here before, according to a new report by the Information Technology and Innovation Foundation (ITIF), a nonprofit think tank. Near the peak of the dot-com boom in the 1990s, a Forbes article lamented that “Somewhere in America, a lump of coal is burned every time a book is ordered on-line.” 

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