đ Bidding to save the internet
Plus: Redditâs AI-powered marketing mix.

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Frank-ly, itâs personal
Frank McCourt lost the Los Angeles Dodgers in a brutal divorce. Now, he wants to win TikTok â and, in his telling, save the internet while heâs at it. The billionaire real estate mogul is leading a $20 billion bid to buy the embattled platform from ByteDance, strip out its secretive algorithm, and rebuild TikTok atop a transparent, user-owned protocol heâs spent the past four years developing.
That vision â part digital utopia, part personal do-over â is powered by Project Liberty, a nonprofit McCourt launched to âre-decentralizeâ the web. He believes data is personhood, users should hold the keys, and platforms should serve people, not the other way around. He even met with TikTokâs top creators to pitch a world where followers and content are portable, analytics are accessible, and moderation comes with opt-in labels.
Critics say he doesnât understand TikTok because heâs never used it. McCourt told Quartz that the algorithm isnât the secret sauce â the appâs users are. Regardless, the billionaire isnât the only one eyeing TikTok. Oracleâs Larry Ellison and others have reportedly circled. But so far, McCourt says his group is the only one to submit a formal bid. ByteDance hasnât publicly responded. The clock is ticking: Under a law passed in 2024, TikTok must be sold or banned due to national security concerns over its Chinese ownership. President Donald Trump has extended the deadline multiple times â with the latest set for June 19.
Now in his seventies, McCourt is casting his TikTok play as a shot at digital redemption, both for himself and for a platform he sees as addictive, opaque, and dangerous for young users. (His 9-year-old daughter still isnât allowed on the app.) Whether or not he succeeds, his bid offers a glimpse at a very different vision of the internet â one where users hold the power, not just the passwords. Quartzâs Catherine Baab has more on the billionaire who wants to open-source your FYP.
Thread count is up
Reddit is making a play for ad budgets â and this time, itâs bringing AI. At Cannes Lions this week, the company announced âReddit Community Intelligence,â a suite of tools designed to help marketers tap into the platformâs comment threads for insights.
The products include Reddit Insights, a social-listening tool that parses posts for sentiment and trends, and Conversation Summary Add-ons, which embed real Reddit user posts directly into ads. Early tests showed a 19% boost in click-throughs, suggesting that authenticity might just convert.
This push comes as Reddit tries to prove itâs more than just memes and mayhem. Since its IPO in March, the companyâs stock has whiplashed amid concerns about Googleâs AI Overviews eating into traffic. Still, ad revenue climbed 61% year-over-year in the first quarter, and Reddit is betting that its communities can be monetized, regardless of the algorithm.
One of Redditâs biggest tests? A partnership with CVS â a big step in Redditâs plan to become a serious player in retail media. And Redditâs moves are part of a broader AI strategy. The company already launched Reddit Answers, a generative-AI feature that summarizes community replies, and Reddit has struck licensing deals with OpenAI and Google, while suing Anthropic for allegedly training on Reddit content without permission. The message? This is a platform that wants to own its data â and monetize it thoroughly.
The real bet is that Redditâs messiness is the value. While other platforms lean into algorithmic polish, Reddit is pitching raw signal: real people, real opinions, real time. Now, itâs just figuring out how to bottle that chaos and sell it â one ad unit at a time. Quartzâs Shannon Carroll has more on why Reddit thinks your hot take is worth 19% more.
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