Taco Bell joins the meal deal wars with $7 Luxe Cravings Box

The limited time bundle will feature staples like the Chalupa Supreme and Beefy 5-Layer Burrito

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A man wearing a face mask walks past a Taco Bell restaurant.
A man wearing a face mask walks past a Taco Bell restaurant.
Image: Xisco Navarro (Getty Images)
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Taco Bell is up next in the bundle battle as it moves to launch a $7 meal deal it has dubbed the “Luxe Cravings Box.

The limited-time bundle box “feels like a luxury, without the luxury price,” the company said in statement on Thursday, adding that “dining out should be an experience everyone can enjoy and afford, every day.”

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As part of the value meal, U.S. customers can expect to get full-sized menu items including a Chalupa Supreme, Beefy 5-Layer Burrito, and a Double Stacked Taco, which will be served with chips and nacho cheese sauce, and a medium-sized drink.

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Like other fast food chains, Taco Bell is trying to reach consumers that are begrudgingly still dealing with pesky inflation. In April, the Yum! Brands-owned company launched a $5 Taco Discovery Box. That’s on top of its Cravings Value Menu, a permanent menu fixture it announced in January that offers 10 items for $3 or less (including veggie items).

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In the fight for affordable food options, consumers are being flooded with choices. Earlier this week, McDonald’s formally launched its $5 meal deal, which will last just four weeks. Meanwhile, Wendy’s has rolled out its $3 breakfast bundle nationwide. Whopper maker Burger King said it was prepping to deploy a $5 promotion sometime this summer. Starbucks has also gotten in on the stacked tie-up with its $7 food and beverage offering.