
A.G. Lafley’s first stint in charge of Procter & Gamble, from 2000 to 2009, made him something of a legend in business circles. He increased P&G’s value by more than $100 billion, and more than doubled the number of billion-dollar brands in its portfolio. But years of sluggish growth led to the departure of his handpicked successor Robert McDonald, Lafley’s return as CEO, and now, an ambitious plan to cut out as many as 100 fringe brands from the company, according to the Wall Street Journal (paywall).






















