
The ice bucket challenge—a charity stunt using viral video and social media to promote awareness of amyotrophic lateral sclerosis (ALS)—has spread to some influential places. Facebook CEO Mark Zuckerberg and Vogue editor Anna Wintour have doused themselves in icy water to raise funds for research on the fatal neurological disease, also known as Lou Gehrig’s disease. Former US president George Bush took a bucket to the head from his wife, and nominated his West Wing predecessor, Bill Clinton, to accept the challenge after him.



















