Amazon is poised to challenge the dominance of Google and Facebook in digital advertising. But it’s not just those ad behemoths, which control 57% of the $61 billion US digital advertising market, that Amazon is stealing ad dollars away from. Most of the e-commerce giant’s advertising revenue comes from its core business—retail.
Many people still aren’t watching Facebook Watch, the social network’s hub for TV-style video. So, the company is setting its sights on an audience that watches even less video online.
We asked for choice. And, guess what? We got it—perhaps more than we bargained for.
Netflix dominated the first act in streaming video. But the second act is upon us—and it’s not just Amazon and Hulu that Netflix it’s up against. Netflix is battling legacy media and pay-TV giants with too much at stake to lose, like Disney, AT&T, and Comcast—not to mention tech companies like Apple, with its near-limitless resources.
Streaming video is being overhauled as legacy media companies start to embrace it as the future of TV.
In the US, the world’s largest media market and the hotbed for the cord-cutting revolution, the streaming-TV landscape is starting to look a lot like regular old TV.
The battle lines have been drawn. And Hulu CEO Randy Freer is standing smack dab in the middle of them.
Shares of Netflix are up more than 40% this year on strong subscriber growth, the metric of choice for Netflix investors. The streaming-video giant expects to close out 2018 with its biggest quarter ever, adding 9.4 million members (pdf) for a total of 146.5 million worldwide. But all that growth—driven by big boosts in international signups and a plethora of originals, from Alfonso Cuarón’s hotly anticipated Roma to big-budget pictures like Outlaw King and series like The Haunting of Hill House—comes at a cost. As partners like Disney ready competing streaming platforms for 2019, Netflix is spending more to self-produce and license exclusive hits.
There is a disturbance in the industry.
If you know nothing else about what’s going on in the battle for TV supremacy, make sure you’ve got these five points in your head if you suddenly find yourself cutting deals with Hollywood execs at Spago.
MoviePass’s parent company thinks the floundering movie-ticket subscription service is ready to sink or swim on its own.
On a Friday evening in October, a lively group of 40 or so people gathered on the lower level of Manhattan’s Javits Center for a New York Comic Con panel. Matching red and black hats, t-shirts, and pins spattered the crowd. A petite brunette woman in the front row donned a temporary tattoo of Nicolas Cage’s bloody face on her left cheek. The volume of the applause at the start of the session belied their numbers.
Amazon, HBO, and Hulu be damned. Netflix just showed it’s still on top.
Aggressive. Intrusive. Annoying. Those were some of the words people in the US used to described ads on the internet, according to a new report from eMarketer.
People aren’t ready to abandon watching sports on TV, yet.
Snapchat is still trying to make mobile TV happen.
In possibly its biggest coup since landing a film from the legendary director Martin Scorsese, Netflix has picked up a movie starring one of Hollywood’s go-to hitmakers, Dwayne “The Rock” Johnson.
Amazon is coming for Google’s lunch.
Amazon appears to be taking the mandate from CEO Jeff Bezos to find its answer to Game of Thrones quite literally. With the HBO series bowing out in 2019, Amazon Studios is placing bets all over the genre in an attempt to seize the cult fantasy throne.
Will Smith finally feels like he can be himself.
The Last Jedi was nearly as polarizing for Star Wars fans as the 2016 US presidential election was for Americans.
In already strong year for documentaries, National Geographic’s Free Solo, a death-defying portrait of the first person to climb Yosemite’s El Capitan without ropes, set a record.
Taking a page from Google’s playbook, YouTube will start giving people more ways to act on the ads it shows them.
US audiences must have been starved for a smart, sweet romantic comedy on the big screen. Jon Chu’s Crazy Rich Asians, based on the novel by Kevin Kwan about super-affluent Asian elites, is now the highest-grossing romantic comedy released in the last decade.
