Nike really is going all out for the World Cup. The company confirmed in its quarterly earnings, released overnight, that it is spending more than ever before on advertising and endorsement deals.
The world’s biggest producer of genetically modified seeds, never far from controversy, is now into organic. Just not in the way you might think.
The US plays its final World Cup group match at noon today against three time champions Germany, and there are plenty of stories to follow on and off the field:
GoPro, a maker of popular action sports cameras, is going public, and is expected to price its initial public offering of stock with large institutional investors tonight.
The era of middle-aged baby boomers living out their youth fantasies by riding Harley-Davidson motorcycles appears to be drawing to a close.
Amid the increase in US student debt, much of the focus has centered on the ridiculous surge in tuition costs.
Good news for gun control advocates in the US: Sales of the most dangerous guns may be on the decline. Bad news for gun control advocates: The reason is that Americans don’t think that stricter controls on dangerous weapons will ever happen.
Is Vice Media about to sell out?
YouTube is a force to be reckoned with in music. The video upload site owned by Google is the world’s biggest streaming music service (music videos on YouTube get many times more plays than the same tracks on Spotify). More teens get their music from it than any other source. Korean pop star Psy is among many performers whose careers have been transformed by viral hits on the site.
If it feels like you can never find anything to watch on Netflix, then this might come as a surprise.
It’s now worth more than $1.5 billion.
If Americans really are having dogs instead of children, it makes perfect sense for consumer products giants to pay attention.
Online streaming companies are booming. Netflix has now amassed more than 46 million paying subscribers for its video content, both original and licensed. Spotify has convinced 10 million people to pay it each month for unlimited and offline access to its vast library of music.
Elon Musk’s risky gamble to let rival car makers use Tesla’s patents for free, which he announced just last week, is already working.
The 2014 World Cup, which some people think will be the biggest event in the history of television, will boost global advertising spending by $1.5 billion this year, according to new figures from ZenithOptimedia. The world’s biggest brands are already battling to get maximum exposure from the enormous audiences the quadrennial festival-of-the-boot attracts.
Google and ESPN have teamed up to offer video highlights of World Cup matches, even while they are still in progress. Any general search query in the US for a match in progress will bring up a screen like the one above, where you’ll be able to view highlights and detailed statistics on a smartphone, tablet or computer. Here is what it will look like on a smartphone.
We told you there was a strong chance something like this was about to happen.
Ali Rowghani, chief operating officer of the under pressure social media company Twitter is resigning, the company just announced in a regulatory filing.
The Upshot, the New York Times’s analytical/explainer blog launched earlier this year, has released a really terrific survey this morning on attitudes in 19 countries toward the World Cup.
Twitter is going all out for the World Cup. Today it turned on hashflags, a feature which places a tiny emoticon of a country’s flag inside tweets with a # and the relevant country code for participating teams.
FIFA, the organization behind the World Cup, will reap an estimated $1.6 billion from corporate sponsorships of the 2014 edition of the planet’s biggest sporting event. In exchange for large sums of money, multinational corporations can market their association with the tournament in their own ads, and get their brands seen by the enormous audiences the tournament will attract. So expect to see the following logos on plenty of field-side billboards over the next few weeks.
Talk about symbolism. On the same day that Time Warner effectively severed its ties with the magazine on which its vast media empire was founded, a credible report states that the media giant is about to invest in Vice Media.
Family Dollar, the second largest chain of retail discount stores in America, which cater to mostly low-income consumers, became the latest company to incur the wrath of Carl Icahn on Friday.
