
Among luxury fashion brands, Burberry is the undisputed leader in embracing digital. While its competitors are still tip-toeing in, Burberry dove head first back in 2009, dedicating marketing dollars to social media and launching the “Art of the Trench” minisite, which invites the public to submit photos of themselves in Burberry’s iconic jackets. The company became so good at mixing online and offline that in 2013 Apple hired away its CEO, Angela Ahrendts.






















