
Over the past 30 years, China has gone from a blip on the radar of luxury brands to arguably the most important luxury market in the world. In the 1980s, few brands even had a foothold in the country, due to the Chinese government’s tight restrictions on letting in foreign entities. But since 2000 or so, in the wake of major political, economic, and social shifts, luxury has flooded in. By 2010, more than 40 brands had entered China, and they’ve been rewarded in sales.






















